International Business to Business Marketplace - TradeWheel.com

People follow brands on social media more than they follow celebrities (Source: Sherpa Marketing) According to the latest survey almost three billion people use social media and these people are using social media to get engaged with certain brands, so if in this world you are not using social media to promote his business, he is missing out on the most fast, effective and inexpensive way of reaching almost half the world’s population. So, how to reach out to people? The simple answer to this is by furnishing a strategy which involves all the objectives of your business and the tactics and tools that would be needed to stay parallel to your strategy. Perhaps you would need to revise this strategy very often because social media is constantly reinventing itself and many of the strategies you might have decided on Saturday, might become invalid on Monday. Having a proper social media is very vital for your business as if you want your business to have a substantial por...

Have you ever realized that a strong corporate identity has the power of speaking? Basically, brand and corporate identities are the reflections and expressions of not only a product or a service, but they also serve as the sponsors of an organization’s culture, organization personality and character, thus helping businesses to survive in the corporate market for a long-term since decades. Corporate identity is actually a branding-expander. Everything on the core, branding refers to how a company wants to present its idea, product or service to the world; while on the other hand corporate identity refers to the presentation of the entire company. A company may have multiple brand identities wrapped up in its one corporate identity, therefore a strong corporate identity is very essential in order to build relationships with the customers and retain them. A corporate identity include your logo, web design, brochures, company profile, business cards, company letterhead, the essen...