Corporate Identities & Business Development

Have you ever realized that a strong corporate identity has the power of speaking? Basically, brand and corporate identities are the reflections and expressions of not only a product or a service, but they also serve as the sponsors of an organization’s culture, organization personality and character, thus helping businesses to survive in the corporate market for a long-term since decades. Corporate identity is actually a branding-expander. Everything on the core, branding refers to how a company wants to present its idea, product or service to the world; while on the other hand corporate identity refers to the presentation of the entire company. A company may have multiple brand identities wrapped up in its one corporate identity, therefore a strong corporate identity is very essential in order to build relationships with the customers and retain them.

A corporate identity include your logo, web design, brochures, company profile, business cards, company letterhead, the essence of valuing your customers, after-sales services and customer experience, customer testimonials, quality of your work, business services, product lines, success stories and every other means of building a relationship based on trust and credibility with your customers. All (and parts) of these serve as the metrics on which a customer starts understanding the business by creating a single and clear visual identity. Assuming a logo as a company’s corporate identity is a universal misperception as a logo and an appealing website is just a supporting tool or an add-on for a company's corporate image.

A strong and effective corporate image of a business can help it to not only get differentiated and visualized but it also helps an organization to attain its business goals and survive for a long-run. A corporate image, on which enough hard work is done, leads to differentiation in the marketplace and has the ability to grow sales rate. Other than differentiation, it helps the organizations to get easily identified. It helps the organization in building a unique image which creates a certain mindset about your company. Once your business gets identified and picked up, it becomes relatively easy to build a good reputation and grasp positive word-of-mouth. Once your brand acquires a positive image in the visitor’s mind, the reputation of your business depends completely on the quality of services you provide to your customers. The quality of your services, however, depends on your working activities, strategies, plans and the way you execute them. Once the customer becomes aware of the quality of your services, they are most likely to understand the ownership and control criteria of your organization and how they work. Once you have achieved this level of brand equity, it is totally your responsibility to have yourself aware of the corporate changes and meet the changing corporate criteria accordingly in order to retain the equity.