The Social Media Bible

People follow brands on social media more than they follow celebrities

(Source: Sherpa Marketing)

According to the latest survey almost three billion people use social media and these people are using social media to get engaged with certain brands, so if in this world you are not using social media to promote his business, he is missing out on the most fast, effective and inexpensive way of reaching almost half the world’s population.

So, how to reach out to people? The simple answer to this is by furnishing a strategy which involves all the objectives of your business and the tactics and tools that would be needed to stay parallel to your strategy. Perhaps you would need to revise this strategy very often because social media is constantly reinventing itself and many of the strategies you might have decided on Saturday, might become invalid on Monday. Having a proper social media is very vital for your business as if you want your business to have a substantial portion of leads and convert visitors into customers, you might need to have a well-maintained social media standing. Be it the product or service that you want to sell or a job position that you want to have filled, social media is the perfect platform for you as it has the power to grasp a major market for your business. According to a research, 68% of adults are using social media with ages ranging from 18-24 years, 78% of the young adults are Instagram users while 37% of the adult Facebook users have ages ranging from 65 years and above. The same research also goes about stating that these young and old adults are mostly there to explore brands.

Having proper social media for your business can be helpful in terms of generating dramatic traffic. This is said because social media pages help the audience to find your new web content, search and know your business and click through to view your site. Proper usage of social media and with the help of experts, you can have your SEO boosted and increase your reach via quoted experts. In simpler terms, whenever you make a post on social media, be sure to tag the market leaders and experts and it would automatically increase your product/ business reach.

Social media helps you understand your market. With the help of social media, you no longer need to conduct a lengthy market research since now with an optimized usage of social media, you can easily know what products people are buying and why. You can easily access the habits of your target market. What kind of posts and content your target market appreciates and what websites do they use most often and all the market insights which have an ultra-effect on marketing?

Customers would never see Facebook, twitter and all the other social platforms as marketing machines, they would always see these as social media platforms. This is a good and a bad perk. Most companies take a hard sell approach but on social media, the customers do not want to be strictly pitched in. The users of social media want authentic and long-term relationship and what else could be better than having an authentic and long-term customer. On social platforms if you use the hard sell method, you indirectly disobey the algorithms because you convert it into corporate media. Therefore, social media is to be kept social and interactive so that you can build long-term and fruitful relationships while having a definite brand identity. Once you build a connection with your customers, it is highly likely that these visitors would share their experience and recommend your brand to others as well.

Thus, social media can provide you with a chance to target and retarget the market, helps you get noticed and market your product, earns media coverage for you and last but not the least, if perfectly used, it helps you create and maintain the customer relationship. Nonetheless, the importance of social media can only be measured one you start implementing it. If done right, in the long run, it can prove very fruitful, cost effective. It can turn your business into a brand.